Discipline 09 of 19 · Measurement and identity
Data, Analytics & Business Intelligence
Tracking, reporting and data workflows that make business information easier to examine.
Part of Intelligent Business Systems, one of our three connected services.
What this covers (14)
- 01 Google Analytics 4 and Google Tag Manager
- 02 Conversion and event tracking
- 03 Custom analytics dashboards
- 04 Marketing attribution and ROI reporting
- 05 Google Ads offline conversion integrations
- 06 Lead and revenue reconciliation
- 07 Customer segmentation and behavioural analysis
- 08 Data pipelines and database reporting
- 09 KPI development and monitoring
- 10 Automated daily and monthly reports
- 11 Data cleansing and validation
- 12 Campaign performance analysis
- 13 AI-powered business intelligence
- 14 Forecasting and decision-support systems
Related entries in other disciplines
- AI-powered sales and customer support Artificial Intelligence & AI Systems
- Conversion tracking and campaign attribution Digital Marketing & Advertising
- Lead intelligence and lead scoring CRM & Customer Experience Systems
- AI research, analysis and reporting Artificial Intelligence & AI Systems
- Automated reporting and alerts Business Automation & Systems Integration
- Admin dashboards and reporting applications Custom Software & Application Development
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