Discipline 06 of 19 · Commerce and growth

Digital Marketing & Advertising

Campaign planning, creative and measurement across agreed advertising channels.

Part of Growth & Customer Acquisition, one of our three connected services.

What this covers (14)

01 Google Ads strategy and management
02 Search, Display, Performance Max and YouTube advertising
03 Meta Facebook and Instagram advertising
04 LinkedIn and other platform advertising
05 Search engine marketing (SEM)
06 Retargeting and remarketing
07 Campaign creative and advertising copy
08 Audience targeting and segmentation
09 Budget allocation and optimisation
10 Conversion tracking and campaign attribution
11 Lead generation campaigns
12 Email marketing and customer acquisition
13 Marketing funnels and conversion optimisation
14 Digital marketing strategy and campaign management

Related entries in other disciplines

Website speed and performance optimisation Websites & Web Development
Customer accounts and order tracking E-commerce & Online Sales
E-commerce analytics and conversion optimisation E-commerce & Online Sales
AI search optimisation (GEO/AEO) Search Engine & AI Search Optimisation
Lead intelligence and lead scoring CRM & Customer Experience Systems
Google Analytics 4 and Google Tag Manager Data, Analytics & Business Intelligence

Who it helps

Your business is hard to understand or find in the right searches.
Campaigns and the website tell different stories.
You can count visits, but cannot clearly connect them to fitting enquiries.

What the work typically includes

A customer journeyAudience and intent, the content needed and the path from discovery to enquiry.
A focused planSearch and content priorities, or a separately agreed campaign scope.
A measurement definitionMeaningful events, enquiry stages and reporting responsibilities, with data collection verified before conclusions are drawn.

Where it fits in the enquiry-to-revenue journey

Relevant proof

No published client case for this discipline yet. Our own website is a labelled demonstration of how we work: GoodCloud’s own rebuild.

Scope note

Services are scoped to each brief, with delivery evidence and specialist requirements confirmed for the individual project.

Campaign spend, platforms, creative assets and reporting are agreed separately. No ranking, conversion rate or revenue result is guaranteed. Measurement is only useful when the collected data and business definitions are trustworthy.

Discuss a scope

Opens the enquiry form with this discipline noted. It files straight into our helpdesk.

Also in Commerce and growth

05 E-commerce & Online Sales