Discipline 07 of 19 · Visibility and relationships

Search Engine & AI Search Optimisation

Search foundations and content for discovery through search engines and AI search.

Part of Growth & Customer Acquisition, one of our three connected services.

What this covers (12)

01 Technical and on-page SEO
02 SEO content strategy and writing
03 Local SEO and Google Business Profile
04 Keyword research and competitor analysis
05 Site architecture and internal linking
06 Metadata and structured data
07 International SEO and hreflang implementation
08 Website performance and indexing
09 Authority building and digital PR
10 AI search optimisation (GEO/AEO)
11 Search visibility monitoring and reporting
12 SEO audits and recovery plans

Related entries in other disciplines

AI research, analysis and reporting Artificial Intelligence & AI Systems
Website speed and performance optimisation Websites & Web Development
Search, Display, Performance Max and YouTube advertising Digital Marketing & Advertising
Google Analytics 4 and Google Tag Manager Data, Analytics & Business Intelligence
Data pipelines and database reporting Data, Analytics & Business Intelligence
Campaign performance analysis Data, Analytics & Business Intelligence

Who it helps

Your business is hard to understand or find in the right searches.
Campaigns and the website tell different stories.
You can count visits, but cannot clearly connect them to fitting enquiries.

What the work typically includes

A customer journeyAudience and intent, the content needed and the path from discovery to enquiry.
A focused planSearch and content priorities, or a separately agreed campaign scope.
A measurement definitionMeaningful events, enquiry stages and reporting responsibilities, with data collection verified before conclusions are drawn.

Where it fits in the enquiry-to-revenue journey

01Discover: A prospect finds you

Relevant proof

No published client case for this discipline yet. Our own website is a labelled demonstration of how we work: GoodCloud’s own rebuild.

Scope note

Services are scoped to each brief, with delivery evidence and specialist requirements confirmed for the individual project.

Campaign spend, platforms, creative assets and reporting are agreed separately. No ranking, conversion rate or revenue result is guaranteed. Measurement is only useful when the collected data and business definitions are trustworthy.

Discuss a scope

Opens the enquiry form with this discipline noted. It files straight into our helpdesk.

Also in Visibility and relationships

08 CRM & Customer Experience Systems